Samsung Upgrade Bixby For The S25 In Teaser Video
As we move forward to the launch of the S25 Series, Samsung has been making some upgrades to make it be the best phone possible. Samsung has made improvements in its own virtual assistant, Bixby. We saw a glimpse of the upgraded Bixby in the Galaxy Z Fold Special Edition.
Now, Samsung is gearing up to bring the latest AI-based advancements to more Bixby users through the Galaxy S25 series.
Samsung has just published a new short teaser video to hype up the Galaxy S25’s deeper integration with the Bixby assistant. Titled “A true AI companion is coming,” the 17-second ad offers a preview of what Bixby will be capable of.
In the video, we see an office employee leveraging the power of new Bixby to find a pet-friendly Italian restaurant with outdoor seating, send that information to another person, and put the meeting in the Calendar app — all in one sentence. You can check it out below.
This kind of interaction with Bixby will be possible thanks to new AI-based advancements that make the virtual assistant more capable at natural language processing (NLP).
Exactly how well it will work in practice remains to be seen. Samsung will showcase the Galaxy S25 series and the upgraded Bixby assistant on January 22 at Galaxy Unpacked.
